Phizzard GmbH Blog

Phizzard GmbH is widening its solution for digitise the stationary fashion commerce with a touchscreen solution for shoes.

Berlin, January-2015-14 Phizzard GmbH is widen their solution for digitise the stationary fashion commerce with a touchscreen solution for shoes. The solution is first applied to a dealer for welted men’s shoes („Shopeassion.com“ with offices in Berlin and Munich).

19″ big Touchscreen will be placed in front of shoe walls and on typical fitting hotspots.

The customer is scanning the barcode of the product to get information about it. After the evaluation by the customer (too small /too big /suit) information about other sizes and colors of the the product or even alternative products with better fitting will be shown.

If the customer is choosing a new product on the display a shop assistant will be informed with the tablet to pic the product from the stock of the store and to bring it to the customer.

The app for the shop assistant has additional functions, eg a pick-list manager and a branch-wide display of availability.

Based on previous experience in textile industry Peer Hohn (Managing Director of Phizzard GmbH) expects that sales in the brick and mortar shoe commerce can be significantly increased with improved service and an interactive shoe size guide:

„Fitting is the key to success. In our experience sellers do have a maximum of seven products they recommend to their clients by default. Phizzard transmits the analytical methods of e-commerce in the pos. With the digitization of the selection process, the fit of the product and the target group oriented recommendations in the waiting period, the probability of purchase and the amount of shopping carts of the customer is increased to a maximum.“

Stationary digitization as a success factor for multichannel commerce.

The Berlin-based startup founded in April 2014 sees the digitization of retail stores as the most important prerequisite for the success of multichannel strategies. „e-commerce and brick and mortar commerce are two worlds with different mind sets right now. One world is more digital analytic and the other one builds on experiences emotional scenery.

Only if the one site is understanding and using the strengths of the other site there can be communication from eye to eye. Still, 80 % of the goods selled is sold offline. The digital potential in this area is enormous,“ Peer Hohn is saying.

Peer Hohn, CEO
Phizzard GmbH, Tel.
, phizzard.com